:root {
  --lp-red: #ED1C24;
  --lp-red-dark: #881A1B;
  --lp-neutral-light: #EFEFEF;
  --lp-text-heading: #1F1F1F;
  --lp-text-body: #666666;
  --lp-bg: #FFFFFF;
  --lp-border: #E5E5E5;
  --space: 8px;
  --section-gap: 80px;
  --radius-sm: 4px;
  --radius-md: 8px;
  --radius-lg: 12px;
  --shadow-subtle: 0 1px 3px rgba(0,0,0,0.08);
  --shadow-medium: 0 4px 12px rgba(0,0,0,0.12);
}

* { box-sizing: border-box; }

html, body {
  margin: 0;
  padding: 0;
  background: var(--lp-bg);
  color: var(--lp-text-body);
  font-family: 'Roboto', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  font-weight: 400;
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

h1, h2, h3, h4 {
  font-family: 'Montserrat', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  font-weight: 600;
  color: var(--lp-text-heading);
  letter-spacing: 0;
  line-height: 1.25;
  margin: 0 0 calc(var(--space) * 2);
}

p {
  margin: 0 0 calc(var(--space) * 2);
  color: var(--lp-text-body);
}

a {
  color: var(--lp-red);
  text-decoration: underline;
  text-underline-offset: 2px;
}

a:hover { color: var(--lp-red-dark); }

img {
  border-radius: var(--radius-lg);
  max-width: 100%;
  height: auto;
}

.wrap {
  max-width: 880px;
  margin: 0 auto;
  padding: 0 24px;
}

/* Header / logo strip */
.lp-header {
  padding: 56px 0 24px;
  border-bottom: 4px solid var(--lp-red);
}
.lp-header img.wordmark {
  height: 56px;
  width: auto;
  border-radius: 0;
  display: block;
}
.lp-tagline {
  margin-top: 12px;
  font-family: 'Montserrat', sans-serif;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--lp-text-body);
}

/* Hero */
.hero {
  padding: 56px 0 32px;
}
.hero .eyebrow {
  font-family: 'Montserrat', sans-serif;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--lp-red);
  margin-bottom: 14px;
}
.hero h1 {
  font-size: 40px;
  margin-bottom: 18px;
}
.hero .lede {
  font-size: 19px;
  color: var(--lp-text-heading);
  max-width: 720px;
}

/* Section */
section {
  padding: 32px 0;
}
section + section { border-top: 1px solid var(--lp-border); }
section h2 {
  font-size: 26px;
  margin-bottom: 14px;
}
section h2 .marker {
  display: inline-block;
  width: 28px;
  height: 4px;
  background: var(--lp-red);
  vertical-align: middle;
  margin-right: 10px;
  border-radius: 2px;
}

/* Pull quote / case study */
.case-study {
  background: var(--lp-neutral-light);
  padding: 28px 32px;
  border-radius: var(--radius-lg);
  border-left: 4px solid var(--lp-red);
  margin: 16px 0;
}
.case-study .metric {
  font-family: 'Montserrat', sans-serif;
  font-weight: 600;
  font-size: 22px;
  color: var(--lp-text-heading);
  margin-top: 10px;
  display: block;
}

/* CTA block */
.cta {
  background: var(--lp-text-heading);
  color: #ffffff;
  padding: 40px 36px;
  border-radius: var(--radius-lg);
  margin: 24px 0 56px;
  box-shadow: var(--shadow-medium);
}
.cta h2 {
  color: #ffffff;
  font-size: 24px;
  margin-bottom: 14px;
}
.cta h2 .marker { background: var(--lp-red); }
.cta p { color: #dcdcdc; margin-bottom: 18px; }
.cta a.cta-button {
  display: inline-block;
  background: var(--lp-red);
  color: #ffffff;
  font-family: 'Montserrat', sans-serif;
  font-weight: 600;
  font-size: 15px;
  letter-spacing: 0.02em;
  padding: 14px 26px;
  border-radius: var(--radius-md);
  text-decoration: none;
  transition: background 0.18s ease;
}
.cta a.cta-button:hover { background: var(--lp-red-dark); }
.cta .alt-contact {
  margin-top: 16px;
  font-size: 14px;
  color: #a8a8a8;
}
.cta .alt-contact a { color: #ffffff; }

/* Inline links inside body paragraphs */
section p a { color: var(--lp-red); }

/* Mobile */
@media (max-width: 640px) {
  .hero h1 { font-size: 30px; }
  .hero .lede { font-size: 17px; }
  section h2 { font-size: 22px; }
  .cta { padding: 28px 22px; }
  .case-study { padding: 22px 22px; }
  .lp-header img.wordmark { height: 44px; }
}